Joshua J. Frye Presents Research at the Swedish University of Agricultural Science
Joshua J. Frye, Communication Arts, recently presented a paper during the 12th Biennial Conference on Communication and the Environment (COCE), held at the Swedish University of Agricultural Sciences (SLU) in Uppsala, Sweden. The paper was entitled “The Rhetorical Construction of Food Waste in US Public Discourse” and applied frame theory to analyze the array of perceptions in popular culture texts regarding the problem of food wastage. Frye was invited to present this work at the first international academic conference of the newly formed International Environmental Communication Association (IECA). The IECA grew out of the US based Environmental Communication Network in 2012. The scientific organizing committee for the conference rejected 35% of the proposals submitted but invited 200 participants from 30 countries to present papers at the conference. Another 50 submitters were accepted to present their work during one of two poster sessions. Roughly half of the panels—including the one Frye presented on—were selected to be live streamed to the internet, where hundreds of people worldwide tuned in.