Student to Present Fashion Research

June 27th, 2014 | Categories: Uncategorized

Victoria Panyu

Fashion research conducted by SUNY Oneonta senior Victoria Panyu has been accepted for presentation at the 2014 International Textiles & Apparel Association (ITAA) conference.

Panyu, a fashion and textiles major/business communication minor from Staten Island, conducted research on online-only fashion retailers in collaboration with Dr. Hyejune Park, assistant professor of Fashion & Textiles.

After spending the fall 2013 semester collecting and analyzing data, Panyu wrote a research paper synthesizing everything that she did over the course of the project, including literature review, data collection and analyses.

“What she brought as a final outcome was truly impressive,” said Park. “The research findings were insightful in that the new trends of current online-only fashion retailers’ e-tailing strategies were well-recognized in her analysis. The quality of her work was definitely higher than I expected from an undergraduate student and the overall outcome was so good that I decided to submit the refined version of her research abstract to the ITAA.”

Park and Panyu will present the research in November at the 2014 conference of the ITAA, the largest and most renowned international academic association in the fashion and textiles area, in Charlotte, N.C.

In March, Panyu presented the project at the college’s annual Student Research and Creative Activity Day and was one of five undergraduate students, selected from nearly 180 participants, to receive the 2014 College at Oneonta Foundation Award for Excellence in Student Research & Creative Activity. This accolade, made possible by philanthropic support, recognizes students for exemplary scholarship.

During her time at SUNY Oneonta, Panyu has sought out opportunities to apply what she has learned in the classroom. She worked with Dr. Park as a teaching assistant for two semesters, completed six credits in fashion styling and trend forecasting during a study abroad program in London, and was a member of the Student Fashion Society.

Panyu plans to graduate in December 2014 and will either apply to graduate school or look for employment in the fashion industry. “Whichever path she decides to pursue,” Park said, “she will definitely add a great deal with her passion for fashion!”